Marketing Mix Modeling Optimization Software
Insight
Insight, our standalone Marketing Mix Modeling Optimization software leverages modeling results to build optimal marketing budget plans and helps you run simulations.
Your Advanced Marketing Mix Modeling Optimization Software
Insight is an advanced Marketing Mix Modeling Optimization Software intended for advanced optimization.
It allows you to optimize your marketing budget across different products, channels, and regions.
Insight can be used as a standalone software using Diminishing Returns curves created as Marketing Mix Modeling output or using the output from MassTer, our dedicated Marketing Mix Modeling Software.
How Does it Work?
Our Marketing Mix Modeling Optimization Software, Insight, helps you unlock the optimal amount to allocate to each channel and each period to answer the following questions:
Budget Optimization
What is the optimal channel allocation for a given marketing budget?
Revenue Optimization
What is the minimum budget needed to achieve a desired target revenue?
Benefits Our Marketing Mix Modeling Optimization Software Insight
Optimize your MROI
Take data-driven Marketing decisions based on modeling.
Democratize Analytics
Make optimization accessible to a larger spectrum of users.
Plan The Future
Predict the level of returns for your optimal budget.
Actionable Insights
Optimize budgets and consider real-life constraints.
Get Your Hands on Insight!
Take your marketing analytics to the next level using the right Marketing Mix Modeling Optimization Software.
Unlock a 20% MROI Boost with the MassTer Software Suite!
A comprehensive Marketing Mix Modeling Software Suite.
MassTer:
Marketing Mix Modeling Software
MassTer is a specialized marketing mix modeling software. Explore your data, build your models, and run optimization all in one stop.
MassFeeds:
Data Preparation
MassFeeds is a data preparation software used in the context of marketing mix modeling. It can be used independently or in conjunction with MassTer to make processing big datasets easier.
Our Clients' Verdict
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.
Stephan Bruneau
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.
Simone Vargiu
Caroline KAN
I would like to thank you for the very rich work and brilliant presentation. You have been totally committed to delivering the best quality work on a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.
Emmanuelle Bucco-Cancès
MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modeling. It is the right Marketing Mix Modeling tool and allows us to run multiplicative models and use nested models. The support team reacts very quickly, is helpful, and is open to discussion and introducing new functionalities to MassTer.
Bartosz Cieśliński
MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modeling approach that I undertook helped to deliver good-quality results in a relatively short period of time.
Mo Jan
Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to […]
Ryan Murdoch
MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modeling now.
Antonina Martynova
