Marketing Mix Modeling Optimization Software
Insight
Insight, our standalone Marketing Mix Modeling Optimization software leverages modeling results to build optimal marketing budget plans and helps you run simulations.
Your Advanced Marketing Mix Modeling Optimization Software
Insight is an advanced Marketing Mix Modeling Optimization Software intended for advanced optimization.
It allows you to optimize your marketing budget across different products, channels, and regions.
Insight can be used as a standalone software using Diminishing Returns curves created as Marketing Mix Modeling output or using the output from MassTer, our dedicated Marketing Mix Modeling Software.
How Does it Work?
Our Marketing Mix Modeling Optimization Software, Insight, helps you unlock the optimal amount to allocate to each channel and each period to answer the following questions:
Budget Optimization
What is the optimal channel allocation for a given marketing budget?
Revenue Optimization
What is the minimum budget needed to achieve a desired target revenue?
Benefits Our Marketing Mix Modeling Optimization Software Insight
Optimize your MROI
Take data-driven Marketing decisions based on modeling.
Democratize Analytics
Make optimization accessible to a larger spectrum of users.
Plan The Future
Predict the level of returns for your optimal budget.
Actionable Insights
Optimize budgets and consider real-life constraints.
Get Your Hands on Insight!
Take your marketing analytics to the next level using the right Marketing Mix Modeling Optimization Software.
Unlock a 20% MROI Boost with the MassTer Software Suite!
A comprehensive Marketing Mix Modeling Software Suite.
MassTer:
Marketing Mix Modeling Software
MassTer is a specialized marketing mix modeling software. Explore your data, build your models, and run optimization all in one stop.
MassFeeds:
Data Preparation
MassFeeds is a data preparation software used in the context of marketing mix modeling. It can be used independently or in conjunction with MassTer to make processing big datasets easier.
Our Clients' Verdict
I’m highly impressed with the depth of insights and the speed at which they’re delivered—usually, you get one or the other. The results instil confidence, and I truly enjoy interacting with the modeling team, who are always patient, thorough, and professional in their approach.
Our team, which led the enablement of MassTer usage across our business units, was nominated for and won the prestigious internal company award. This achievement would not have been possible without your outstanding product and the incredibly supportive partnership of your entire team.
MassTer has made modeling significantly faster, mainly due to the automation of data transformation and real-time analysis. It is the right Marketing Mix Modeling tool, enabling us to run multiplicative and nested models with ease. The support team is highly responsive, open to discussions, and continuously improves MassTer by introducing new functionalities.
We partnered with MASS Analytics to bring MMM in-house, and the progress we’ve made has been remarkable. Comparing where we started to where we are now, adoption across the business has significantly improved. The MASS Analytics team provided structure, guidance, and continuous support, ensuring MMM execution is seamless and effective.
Having worked with MASS Analytics for over three years, it is evident they have built a highly experienced team of modeling and analytics experts. They are always available, proactive in offering support, and dedicated to ensuring successful outcomes for their clients.
MASS Analytics demonstrated a strong understanding of our business challenges and designed tailored, actionable solutions to address them. Their team has been consistently available to answer queries, provide expert guidance, and ensure we receive the right level of consultancy throughout our project
