Built For The New Era of MMM
Empower your team with cutting-edge software for faster, more flexible, and transparent marketing measurement – MassTer 4, the all in one intuitive MMM platform.
Powerful Features Built For The New Era of MMM
Bayesian Regression
Leverage your prior knowledge—whether obtained from experiments, previous updates, or your own industry expertise. This will allow you to build more accurate and informed models to deliver results that better align with your business needs.
AI Automodeler
Faster and more accurate, our revamped AI-driven Automodeler now incorporates priors while automatically selecting the optimal combination of variables that produce the best possible model from the data.
Hierarchical Modeling
Deliver more granular insights by analyzing over regions, products, or categories. Uncover cross-category halo effects, and more accurate results that better reflect the complexity of your business.
Enhanced Reporting
Enjoy fully customizable and flexible options to group results by channel, hierarchy level, or time period. This will ensure you receive clear and actionable insights. Easily connect to cloud platforms like Snowflake to publish back the output results.
MassTer: Advanced Capabilities
Regional Analysis
Explore your marketing’s effectiveness across the different regions where you operate. MassTer can breakdown your sales drivers across DMAs, regions, or stores.
Multi-Product Analysis
Perform an in-depth analysis of the sales drivers of your different products. Model different sub-brands and compare how your marketing activities impact sales across sub-brands.
Indirect Marketing Impact
Measure the direct and indirect impact of each sales driver and generate an attribution report to visualize these impacts.
Synergy Analysis
Gain insight into how your different marketing channels interact. Accurately measure synergy between different pairs of variables using MassTer’s proprietary decomposition method.
You’re Invited to See MassTer 4 in Action!
Our Clients' Verdict
I’m highly impressed with the depth of insights and the speed at which they’re delivered—usually, you get one or the other. The results instil confidence, and I truly enjoy interacting with the modeling team, who are always patient, thorough, and professional in their approach.
Our team, which led the enablement of MassTer usage across our business units, was nominated for and won the prestigious internal company award. This achievement would not have been possible without your outstanding product and the incredibly supportive partnership of your entire team.
MassTer has made modeling significantly faster, mainly due to the automation of data transformation and real-time analysis. It is the right Marketing Mix Modeling tool, enabling us to run multiplicative and nested models with ease. The support team is highly responsive, open to discussions, and continuously improves MassTer by introducing new functionalities.
We partnered with MASS Analytics to bring MMM in-house, and the progress we’ve made has been remarkable. Comparing where we started to where we are now, adoption across the business has significantly improved. The MASS Analytics team provided structure, guidance, and continuous support, ensuring MMM execution is seamless and effective.
Having worked with MASS Analytics for over three years, it is evident they have built a highly experienced team of modeling and analytics experts. They are always available, proactive in offering support, and dedicated to ensuring successful outcomes for their clients.
MASS Analytics demonstrated a strong understanding of our business challenges and designed tailored, actionable solutions to address them. Their team has been consistently available to answer queries, provide expert guidance, and ensure we receive the right level of consultancy throughout our project
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