Marketing Mix Modeling Software
MassTer
Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently.
End-to-end Marketing Mix modeling Software
MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently. The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency.
Leverage MassTer modules to:
Identify Sales Drivers
Compute MROI
Run Simulations
Optimize Budgets
Slash Project Turnaround time by 50%
With our Marketing Mix Modeling Agile Methodology
MassTer: Advanced Capabilities
Regional Analysis
Explore your marketing’s effectiveness across the different regions where you operate. MassTer can breakdown your sales drivers across DMAs, regions, or stores.
Multi-product Analysis
Perform an in-depth analysis of the sales drivers of your different products. Model different sub-brands and compare how your marketing activities impact sales across sub-brands.
Indirect Marketing Impact
Measure the direct and indirect impact of each sales driver and generate an attribution report to visualize these impacts.
Synergy Analysis
Gain insight into how your different marketing channels interact. Accurately measure synergy between different pairs of variables using MassTer’s proprietary decomposition method.
Benefits of Using MassTer
Deep Analysis of Sales Drivers
Dive deep into the results of your Marketing Mix Modeling project using the advanced features.
Resilience to Change
In any Marketing Analytics team, MassTer is the software that you can rely on to sustain team changes and maintain efficiency.
Transparancy
Easily export results and run all MassTer functions through Excel, R, Tableau, and Power BI integrations.
Get Your Hands on MassTer!
Join the 300+ users of MassTer and take your marketing analytics to the next level using the right Marketing Mix Modeling Software.
Unlock a 20% MROI Boost with the MassTer Software Suite!
A comprehensive Marketing Mix Modeling Software Suite.
MassFeeds:
Data Preparation
MassFeeds is a data preparation software used in the context of marketing mix modeling. It can be used independently or in conjunction with MassTer to make processing big datasets easier.
Insight:
Marketing Optimization
Insight is an advanced optimization software. It can be used independently by inputting your diminishing returns curves or by using output from MassTer.
Our Clients' Verdict
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.
Stephan Bruneau
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.
Simone Vargiu
Caroline KAN
I would like to thank you for the very rich work and brilliant presentation. You have been totally committed to delivering the best quality work on a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.
Emmanuelle Bucco-Cancès
MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modeling. It is the right Marketing Mix Modeling tool and allows us to run multiplicative models and use nested models. The support team reacts very quickly, is helpful, and is open to discussion and introducing new functionalities to MassTer.
Bartosz Cieśliński
MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modeling approach that I undertook helped to deliver good-quality results in a relatively short period of time.
Mo Jan
Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to […]
Ryan Murdoch
MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modeling now.
Antonina Martynova
