Can MMM Measure the Impact of Retail Media on this CPG Brand
The Case of Global CPG Brand
One of the leading CPG brands worldwide approached us with a request to conduct Marketing Mix Modeling project to assess how their marketing and media strategies influenced their online (E-commerce) and offline (Brick and Mortar) revenues. What made this client special was combining diverse investments in various advertising channels (social media, TV, and Out of Home) with strategic collaborations with retailers, including those offering Retail Media services like Amazon.
Discover more Marketing Mix Modeling Use Cases
Publicis Groupe Growing Marketing Mix Modeling Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
