Can MMM Measure the Impact of Retail Media on this CPG Brand
One of the leading CPG brands worldwide approached us with a request to conduct Marketing Mix Modeling project to assess how their marketing and media strategies influenced their online (E-commerce) and offline (Brick and Mortar) revenues. What made this client special was combining diverse investments in various advertising channels (social media, TV, and Out of Home) with strategic collaborations with retailers, including those offering Retail Media services like Amazon.
