Fast Marketing Mix Modeling Updates for Better Media Outcomes
The Case of a Food App
Due to the changing digital Marketing environment, many companies require more frequent updates to have the most recent read on their marketing performance. For those using, or interested in using, Marketing Mix Modeling as their measurement technique, they usually consider project updates as a challenge due to the time and effort required to do this exercise, not to mention its tedious nature. In this use case, we propose a solution for this challenge by examining one of our latest projects where we helped a D2C client adopt an agile Marketing Measurement approach.
Discover more Marketing Mix Modeling Use Cases
Publicis Groupe Growing Marketing Mix Modeling Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
