Marketing Mix Modeling Solutions Provider

Consultancy

Leverage a wide range of Marketing Mix Modeling Consultancy services
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Managed Services

Discover a modern approach to running Marketing Mix Modeling Projects
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Training

Develop your Marketing Mix Modeling Knowledge
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MassTer

End-to-end Marketing Mix Modeling Software
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MassFeeds

Data Preparation Software
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Insight

Data Optimization Software
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MASS Analytics offers the best-in-class Marketing Mix Modeling Solutions.

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About MASS Analytics

Where Marketing Meets Measurement
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Marketing Mix Modeling Guide

Empower yourself with the knowledge and tools to run successful Marketing Mix Modeling projects.

Retail

Marketing Mix Modeling for Multi-regional Retailers
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CPG

Marketing Mix Modeling for CPG Companies
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E-commerce

Marketing Mix Modeling for E-commerce
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Finance

Marketing Mix Modeling for Financial Institutions
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Marketing Mix Modeling Software

MassTer

Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently.

End-to-end Marketing Mix modeling Software

MassTer is designed to help you deliver your end-to-end Marketing Mix Modeling projects efficiently.  The best industry practices and advanced modeling techniques are implemented to replicate the MMM project workflow and achieve maximum efficiency.

Leverage MassTer modules to:

Identify Sales Drivers

Compute MROI

Run Simulations

Optimize Budgets

Slash Project Turnaround time by 50%

With our Marketing Mix Modeling Agile Methodology

MassTer: Advanced Capabilities

Regional Analysis - Marketing Mix Modeling Software

Regional Analysis

Explore your marketing’s effectiveness across the different regions where you operate. MassTer can breakdown your sales drivers across DMAs, regions, or stores.

Multi-product Analysis

Perform an in-depth analysis of the sales drivers of your different products. Model different sub-brands and compare how your marketing activities impact sales across sub-brands.

Indirect Marketing Impact

Measure the direct and indirect impact of each sales driver and generate an attribution report to visualize these impacts.

Synergy Analysis

Gain insight into how your different marketing channels interact. Accurately measure synergy between different pairs of variables using MassTer’s proprietary decomposition method.

Benefits of Using MassTer

Deep Analysis of Sales Drivers

Dive deep into the results of your Marketing Mix Modeling project using the advanced features.

Resilience to Change

In any Marketing Analytics team, MassTer is the software that you can rely on to sustain team changes and maintain efficiency.

Transparancy

Easily export results and run all MassTer functions through Excel, R, Tableau, and Power BI integrations.​

This picture shows Masster, the end-to-end Marketing Mix Modeling Software

Get Your Hands on MassTer!

Join the 300+ users of MassTer and take your marketing analytics to the next level using the right Marketing Mix Modeling Software.

Unlock a 20% MROI Boost with the MassTer Software Suite!

A comprehensive Marketing Mix Modeling Software Suite.

MassFeeds:

Data Preparation

MassFeeds is a data preparation software used in the context of marketing mix modeling. It can be used independently or in conjunction with MassTer to make processing big datasets easier.

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Insight:

Marketing Optimization

Insight is an advanced optimization software. It can be used independently by inputting your diminishing returns curves or by using output from MassTer.

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Our Clients' Verdict

In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.

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Stephan Bruneau

Global Head of Analytics Wavemaker

Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.

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Simone Vargiu

Senior Analyst (Data & Analytics) Publicis Media
Dr. Ramla Jarrar helped us understand our levers and helped us through the projects she led. In addition to an undisputed technical mastery, Ramla is dedicated and committed to helping everyone understand the results and come up with realistic recommendations. Ramla was not a consultant but a true Partner.
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Caroline KAN

Category Manager Kellogg’s

I would like to thank you for the very rich work and brilliant presentation. You have been totally committed to delivering the best quality work on a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.

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Emmanuelle Bucco-Cancès

General Manager Harlequin

MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modeling. It is the right Marketing Mix Modeling tool and allows us to run multiplicative models and use nested models. The support team reacts very quickly, is helpful, and is open to discussion and introducing new functionalities to MassTer.

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Bartosz Cieśliński

Senior Data Scientist Dentsu Aegis

MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modeling approach that I undertook helped to deliver good-quality results in a relatively short period of time.

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Mo Jan

CEO Webalytix

Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to […]

 

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Ryan Murdoch

Managing Director Data Science Publicis Media

MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modeling now.

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Antonina Martynova

Senior Data Analyst All Response Media (HAVAS Media)