Marketing Mix Modeling Course Season 2
Episode 4
Calendar Variables in Marketing Mix Modeling
Episode 4
Calendar Variables in Marketing Mix Modeling
Data processing is one of the most important steps in the marketing mix flow. This stems from the variables that need to be transformed before being ingested into the model. In this video we explore the following processors:
1. Dummy
2. Trend/ Part trend
3. Window
4. Intervals
5. Periodic
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