Marketing Mix Modeling Course Season 1

Episode 6d – Part 1

Introduction to Advanced Modeling Techniques – Pooled Regression 

Pooled Regression can be used when the model is created at the regional level. This means that the details are crucial. Hence the analyst should have available time series of cross-sections i.e., data that has observations over time for several groups or cross-sections. The latter could be a region, store, DMA, consumer segment, etc.