Marketing Mix Modeling Course Season 3
Episode 2
Granularity in Marketing Measurement
(Marketing Mix Modeling)
Episode 2
Granularity in Marketing Measurement
Granularity is the holy grail of all marketers in relation to marketing measurement. It depends on the type of business modeled and the precision of the business questions that should be answered. It is done within the boundaries of the granularity trinity, which three dimensions of granularity are as follows:
– Variables
– Regions
– Customer Segments
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