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Marketing Mix Modeling for Multi-regional Retailers
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Marketing Mix Modeling for CPG Companies
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The “Report” module allows you to visualize and refresh reports using model results. Each report is based on a user defined extraction of the results and is composed of charts and key metrics.
✓ Visualize saved contribution charts
✓ Display key metrics in Tables (Contribution, Revenue, % Contribution, Spend & ROI)
✓ Refresh reports based on the latest model changes
✓ Add detailed description to your reports
✓ Export reports to Excel
