Pharma: Optimizing Media Spending to Maximize ROI
A major pharmaceutical client reached out to MASS Analytics to run a marketing effectiveness project, measuring Sales drivers, media performance, and interactions between different product formats.
Discover more Marketing Mix Modeling Use Cases
Publicis Groupe Growing Marketing Mix Modeling Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
