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Marketing Mix Modeling
Software MassTer

As demand for Marketing Mix Modeling services is increasing worldwide, as an agency delivering MMM projects, you are offered new opportunities. However, you are also asked to satisfy more demanding clients and respond to their increasingly sophisticated requests to reveal deeper insights and go beyond the classical deliverables. 

      • What is the direct and indirect impact for the various paid, owned and earned digital media channels deployed?  
      • What synergies are there between online and offline channels and say, promotions or seasonality?  
      • How does the impact of the sales drivers vary across stores and across products? 

Cherry on top, clients also want to refresh the models more frequently and of course at cost effective prices. 

MassTer, our one stop Marketing Mix Modeling software, is the solution you need 

MassTer offers you all the necessary capabilities to run more profitable MMM projects  within tight deadlines.  Your analysts will be able to offer the best possible experience to your clients and be few steps ahead of your peers. 

Configure Configure - MASS Analytics Configure The “Configure” module allows you to describe input variables to “MassTer” and place them in the appropriate predefined groups.
View Details Configure - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics Explore Explore - MASS Analytics Explore The “Explore” module allows you to display and chart variables, analyze different data cuts, understand the relationship between the input variables and build hypothesis to be tested in the models. View Details Explore - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics Process Process - MASS Analytics Process The “Process” module offers you a comprehensive list of functions that help you transform your raw variables (an important MMM skill), test different hypothesis and improve the models’ quality. View Details Process - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics Model Model - MASS Analytics Model The “Model” module allows you to build and estimate models using different advanced algorithms (loglinear, pooled, nested…). You can build models manually, use genetic algorithm (auto-modeler) or a combination of both. Different cuts of your results (regions, channels, periods, products…) could easily be extracted to fit your specific needs. View Details Model - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

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Share Share - MASS Analytics Optimize Optimize - MASS Analytics Optimize Based on the modeling results, the “Optimize” module allows you to determine the spend allocation to each channel and period to achieve maximum performance. It also allows you to know the budget required to achieve a specific sales target. View Details Optimize - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

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Share Share - MASS Analytics Predict Predict - MASS Analytics Predict Based on the modeling results, the “Predict” module helps you simulate and forecast the impact of different investment scenarios and answer “what if” questions. View Details Predict - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

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Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

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Share Share - MASS Analytics Report Report - MASS Analytics Report The “Report” module allows you to visualize and refresh reports using model results. Each report is based on a user defined extraction of the results and is composed of charts and key metrics. View Details Report - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

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Share Share - MASS Analytics Share Share - MASS Analytics Share The “Share” module allows to call results from MassTer project and display saved reports, charts and metrics in Excel. View Details Share - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics

Marketing Mix Modeling Services

MASS Analytics offers all the required assistance to help you deliver Marketing Mix Modeling projects to your client in the most efficient way.

Our dedicated Data Scientists supported by our Online MMM Training Platform work collaboratively with your teams to deliver joint MMM projects and ensure knowledge and best practices transfer.

Marketing Mix Modeling
Managed Services

  • Collaboration to run joint MMM projects
  • Data processing, modeling and Results delivery
  • Knowledge transfer for future model refresh
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Bespoke
MMM Consultancy

  • Assistance in starting your own Marketing Mix Modeling capability
  • Sharing Experience and best MMM practices
  • Improve efficiency in MMM project delivery
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Online
Training Platform

  • Access our specialized MMM content online
  • Use exercises and quizzes to practice and improve skills
  • Deploy content to disseminate MMM knowledge
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