Marketing Mix Modelling tool
Solutions
For Agencies

Marketing Mix Modeling
Software MassTer
As demand for Marketing Mix Modeling services is increasing worldwide, as an agency delivering MMM projects, you are offered new opportunities. However, you are also asked to satisfy more demanding clients and respond to their increasingly sophisticated requests to reveal deeper insights and go beyond the classical deliverables.
- What is the direct and indirect impact for the various paid, owned and earned digital media channels deployed?
- What synergies are there between online and offline channels and say, promotions or seasonality?
- How does the impact of the sales drivers vary across stores and across products?
Cherry on top, clients also want to refresh the models more frequently and of course at cost effective prices.
MassTer, our one stop Marketing Mix Modeling software, is the solution you need
MassTer offers you all the necessary capabilities to run more profitable MMM projects within tight deadlines. Your analysts will be able to offer the best possible experience to your clients and be few steps ahead of your peers.




Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share





Configure

Explore

Process

Model

Optimize

Predict

Report
Share

Marketing Mix Modeling Services
MASS Analytics offers all the required assistance to help you deliver Marketing Mix Modeling projects to your client in the most efficient way.
Our dedicated Data Scientists supported by our Online MMM Training Platform work collaboratively with your teams to deliver joint MMM projects and ensure knowledge and best practices transfer.

Marketing Mix Modeling
Managed Services
- Collaboration to run joint MMM projects
- Data processing, modeling and Results delivery
- Knowledge transfer for future model refresh

Bespoke
MMM Consultancy
- Assistance in starting your own Marketing Mix Modeling capability
- Sharing Experience and best MMM practices
- Improve efficiency in MMM project delivery

Online
Training Platform
- Access our specialized MMM content online
- Use exercises and quizzes to practice and improve skills
- Deploy content to disseminate MMM knowledge

