Marketing Mix Modelling tool

Solutions

For Agencies

Cut your project delivery time by half with our Marketing Mix Modeling Software and achieve higher efficiency.

Marketing Mix Modeling
Software MassTer

As demand for Marketing Mix Modeling services is increasing worldwide, as an agencdelivering MMM projects, you are offered new opportunities. However, you are also asked to satisfy more demanding clientand respond to their increasingly sophisticated requests to reveal deeper insights and go beyond the classical deliverables. 

      • What is the direct and indirect impact for the various paid, owned and earned digital media channels deployed?  
      • What synergies are there between online and offline channels and say, promotions or seasonality?  
      • How does the impact of the sales drivers vary across stores and across products? 

Cherry on top, clients also want to refresh the models more frequently and of course at cost effective prices. 

MassTer, our one stop Marketing Mix Modeling software, is the solution you need 

MassTer offers you all the necessary capabilities to run more profitable MMM project within tight deadlines Your analysts will be able to offer the best possible experience to your clients and be few steps ahead of your peers. 

Configure Configure - MASS Analytics Configure The “Configure” module allows you to describe input variables to “MassTer” and place them in the appropriate predefined groups.
View Details Configure - MASS Analytics Configure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
Explore Explore - MASS Analytics Explore The “Explore” module allows you to display and chart variables, analyze different data cuts, understand the relationship between the input variables and build hypothesis to be tested in the models. View Details Explore - MASS Analytics Configure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
Process Process - MASS Analytics Process The “Process” module offers you a comprehensive list of functions that help you transform your raw variables (an important MMM skill), test different hypothesis and improve the models’ quality. View Details Process - MASS Analytics Configure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics

Optimize
Predict - MASS Analytics

Predict
Report - MASS Analytics

Report


Share
Share - MASS Analytics
Model Model - MASS Analytics Model The “Model” module allows you to build and estimate models using different advanced algorithms (loglinear, pooled, nested…). You can build models manually, use genetic algorithm (auto-modeler) or a combination of both. Different cuts of your results (regions, channels, periods, products…) could easily be extracted to fit your specific needs. View Details Model - MASS Analytics Configure - MASS Analytics

Configure
Explore - MASS Analytics

Explore
Process - MASS Analytics

Process
Model - MASS Analytics

Model
Optimize - MASS Analytics