Marketing Mix Modelling tool

Marketing Mix Modeling
Software MassTer

As demand for Marketing Mix Modeling services is increasing worldwide, as an agency delivering MMM projects, you are offered new opportunities. However, you are also asked to satisfy more demanding clients and respond to their increasingly sophisticated requests to reveal deeper insights and go beyond the classical deliverables. 

• What is the direct and indirect impact for the various paid, owned and earned digital media channels deployed?  
• What synergies are there between online and offline channels and say, promotions or seasonality?  
• How does the impact of the sales drivers vary across stores and across products? 

Cherry on top, clients also want to refresh the models more frequently and of course at cost effective prices. 

MassTer, our one stop Marketing Mix Modeling software, is the solution you need 

MassTer offers you all the necessary capabilities to run more profitable MMM projects  within tight deadlines.  Your analysts will be able to offer the best possible experience to your clients and be few steps ahead of your peers.