MARKETING MIX MODELING SOFTWARE PLANS
Optimize Your ROI with MassTer
Choose Your Plan
Premium
Gold Support
- Explore, Visualize, and Process Data
- Automated data transformation like AdStock, Diminishing returns, Lags etc.
- Automated Models built by Proprietary Genetic Algorithm
- Build Models for multiple KPI’s (unlimited)
- Uncover Media Synergy Impacts between pair of variables using Log-linear modeling
- Multi-level modeling (by region, by product, by category, etc.) using Fixed Effects Pooled regression
- Budget Optimization and What-If Scenario Simulation
* Optimization based on the results of one Model.
Go for MassTer Insight if you require more sophisticated optimization
MOST POPULAR PLAN
Premium Plus
Platinum Support
Everything in Premium &
- Team Collaboration between multiple analysts working on the same project simultaneously
- Handle causality effects across media channels and measure their Direct and Indirect Impacts on sales using Nested modeling
- Capture non-homogeneous Media Effects across regions/stores etc. using Mixed Effects modeling (Fixed & Random Effects)
- Easy User login using Single Sign On (SSO)
- Connect to Snowflake for raw data sourcing
Supreme
Diamond Support
Everything in Premium Plus &
- Multi-model optimization* using MassTer Insight (Standalone optimization & Forecasting tool)
- Ready to use Power BI Dashboard Templates with MMM output
- Share model results with other users using MassShare tool for dynamic reporting and results sharing
- Online Training Platform for advanced MMM training
