Budget Setting & Optimization Use Case
Budget Setting & Optimization
A large broadcaster used our tools to perform a large-scale marketing effectiveness project covering all their products to optimise media budget across countries, products, media channels and periods.
Publicis Groupe _Growing MMM Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
News & Blogs
Marketing Mix Modeling Expert’s Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant
Phil has over 20 years of experience in building and implementing analytics & data solutions for marketers across a broad range of verticals....
"This is precisely the time when artists go to work. There is no time for despair, no place for self-pity, no need for silence, no room for fear. We...
Marketing Mix Modeling Experts’ Input on the Covid-19: Paul Baker, MMM Guru & world expert in Media & Marketing Effectiveness
Paul Baker is a Marketing Mix Modeling Guru and a Respected World Expert in Media & Marketing Effectiveness. Paul is the former CEO of OHAL for...