How Can Marketing Mix Modeling be Used for Scenario Planning
How Can Marketing Mix Modeling Be Used for Scenario Planning 2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year. The ongoing COVID-19 pandemic influences consumers behavior in all aspects: What we shop,...
Create Tableau and Power BI Reports Through MassTer
Discover the power of reliable ground truth data for your Marketing Mix Modeling (MMM) needs. By utilizing information that is known to be real and true, provided by direct observation and measurement, you can enhance the accuracy and effectiveness of your MMM models. Gain strategic insights, refine marketing strategies, and optimize customer journeys with the help of lift studies, MMM, and multitouch attribution. But remember, not all ground truth is created equal. Ensure the accuracy and quality of your data by asking the right questions and considering converging sources. Embrace empirical evidence and align your assumptions with real-world conditions to drive successful marketing outcomes.
The Truth Behind Agile Marketing Measurement
In the world of agile marketing measurement, success and efficiency go hand in hand. With the ability to quickly respond to business changes and stakeholders’ demands, agility becomes the new business building block. But what drives the need for agile marketing measurement? Faster product delivery, continuous improvement of customer satisfaction, and higher flexibility are just a few key drivers. To be agile in measuring marketing effectiveness, two pillars are essential: a team culture that fosters growth, collaboration, and feedback obsession, and technology that enables efficient project management and results merging. In the rapidly transforming market, the agile methodology supports iterative modeling, allowing teams to adapt to changes and optimize their workflow. Embrace agility and unlock your marketing potential today.
How to get Faster Insights from your Marketing Mix Modeling Project
How to get Faster Insights from Your Marketing Mix Modeling Project COVID-19 pandemic has shaken the world and changed consumers’ behavior forever. According to Alex Owen, Global Head of Data & Analytics at Unilever, “COVID-19 has accelerated what could be a 10...
