Boost your marketing success with MassTer V2.2, the robust MMM software that has just been upgraded. Say goodbye to wasted budget and hello to tailored optimization. With the new release, the decay transformation tail is accounted for when calculating contributions, giving you better accuracy. You can now create different model scenarios and split the synergy effect attributed to groups or variables. The Optimizer in MassTer is a perfect fit for MMM software users, and now you can even add your current spend and budget to the curves for a more personalized approach. Experience more accurate optimization on weighted-sum variables and enjoy enhanced user experience with tabs rearranged for a smoother flow. MassTer also ensures your projects are immune to session deletion and raw data changes, saving you from accidental mishaps. With tracing variables, you can easily track the source files and make necessary adjustments. Saving you time and effort, MassTer offers more efficient reloading functionalities and global grouping of variables. Lastly, say hello to MassTer Premium Plus, the new joiner to our packages, offering R Serve and team collaboration features. We value your feedback and look forward to improving your MMM experience. Join us today and let MassTer make your marketing mix modeling journey easier.
Marketing Analytics is the new gold standard for any company seeking growth. After all, revenue growth and Return On Investments are part of the main concern of any business. Indeed, these are great contributors to: Profitability It is usually the...
How Can Marketing Mix Modeling Be Used for Scenario Planning 2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year. The ongoing COVID-19 pandemic influences consumers behavior in all aspects: What we shop,...
Discover the power of reliable ground truth data for your Marketing Mix Modeling (MMM) needs. By utilizing information that is known to be real and true, provided by direct observation and measurement, you can enhance the accuracy and effectiveness of your MMM models. Gain strategic insights, refine marketing strategies, and optimize customer journeys with the help of lift studies, MMM, and multitouch attribution. But remember, not all ground truth is created equal. Ensure the accuracy and quality of your data by asking the right questions and considering converging sources. Embrace empirical evidence and align your assumptions with real-world conditions to drive successful marketing outcomes.
In the world of agile marketing measurement, success and efficiency go hand in hand. With the ability to quickly respond to business changes and stakeholders’ demands, agility becomes the new business building block. But what drives the need for agile marketing measurement? Faster product delivery, continuous improvement of customer satisfaction, and higher flexibility are just a few key drivers. To be agile in measuring marketing effectiveness, two pillars are essential: a team culture that fosters growth, collaboration, and feedback obsession, and technology that enables efficient project management and results merging. In the rapidly transforming market, the agile methodology supports iterative modeling, allowing teams to adapt to changes and optimize their workflow. Embrace agility and unlock your marketing potential today.
How to get Faster Insights from Your Marketing Mix Modeling Project COVID-19 pandemic has shaken the world and changed consumers’ behavior forever. According to Alex Owen, Global Head of Data & Analytics at Unilever, “COVID-19 has accelerated what could be a 10...
