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Marketing Mix Modeling Guide

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Retail

Marketing Mix Modeling for Multi-regional Retailers
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CPG

Marketing Mix Modeling for CPG Companies
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E-commerce

Marketing Mix Modeling for E-commerce
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Finance

Marketing Mix Modeling for Financial Institutions
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Can Marketing Mix Modeling Predict Future Sales?

Can Marketing Mix Modeling Predict Future Sales?

Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different sales drivers. This allows, among other things, to calculate the Return on Investments (ROI) of every channel in the marketing mix,...
How to Build a Strong Brand Loyalty During the Pandemic

How to Build a Strong Brand Loyalty During the Pandemic

Are you ready to take your brand loyalty to the next level? Discover the secrets to building strong and lasting connections with your customers during these uncertain times. Our team of experts will guide you through the challenges and help you navigate the ever-changing landscape. With our innovative solutions and personalized approach, you can create a more human experience that resonates with your audience. Don’t let the pandemic disrupt your brand loyalty. Let us show you how to thrive and succeed. Contact us today and unlock the power of true customer loyalty.

Top 5 Marketing Measurements Predictions you Need to Check for 2021

Top 5 Marketing Measurements Predictions you Need to Check for 2021

Introducing MASS Analytics – Your Trusted Partner in Data-Driven Marketing. Unlock the power of analytics and optimize your marketing budget with our cutting-edge measurement solutions. From prioritizing value for money to agile marketing analytics, we provide the tools you need to drive growth and increase customer engagement. Stay ahead of the competition in 2021 and beyond. Contact us today for a consultation.

MassTer V2.2: Robust MMM Software, Upgraded

MassTer V2.2: Robust MMM Software, Upgraded

Boost your marketing success with MassTer V2.2, the robust MMM software that has just been upgraded. Say goodbye to wasted budget and hello to tailored optimization. With the new release, the decay transformation tail is accounted for when calculating contributions, giving you better accuracy. You can now create different model scenarios and split the synergy effect attributed to groups or variables. The Optimizer in MassTer is a perfect fit for MMM software users, and now you can even add your current spend and budget to the curves for a more personalized approach. Experience more accurate optimization on weighted-sum variables and enjoy enhanced user experience with tabs rearranged for a smoother flow. MassTer also ensures your projects are immune to session deletion and raw data changes, saving you from accidental mishaps. With tracing variables, you can easily track the source files and make necessary adjustments. Saving you time and effort, MassTer offers more efficient reloading functionalities and global grouping of variables. Lastly, say hello to MassTer Premium Plus, the new joiner to our packages, offering R Serve and team collaboration features. We value your feedback and look forward to improving your MMM experience. Join us today and let MassTer make your marketing mix modeling journey easier.

How to Achieve Exponential Growth with Marketing Analytics

How to Achieve Exponential Growth with Marketing Analytics

Marketing Analytics is the new gold standard for any company seeking growth. After all, revenue growth and Return On Investments are part of the main concern of any business. Indeed, these are great contributors to:   Profitability It is usually the main purpose of a...
How Can Marketing Mix Modeling be Used for Scenario Planning

How Can Marketing Mix Modeling be Used for Scenario Planning

How Can Marketing Mix Modeling Be Used for Scenario Planning 2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year. The ongoing COVID-19 pandemic influences consumers behavior in all aspects: What we shop,...