Training on Marketing Mix Modeling, Optimization and Forecasting
Looking to enhance your marketing analytics skills? Join us for a one-day training on Marketing Mix Modeling, Optimization, and Forecasting. In partnership with Timberlake, a renowned provider of statistical and forecasting software, we will guide you through our intuitive software MassTer. Measure the impact of your marketing spend and optimize future returns. Led by our expert Managing Director, Dr. Ramla Jarrar, with over 12 years of experience, this training is perfect for marketers in any industry. Contact us for more information and unleash your marketing potential.
Augmented Analytics: A Solution To The Data Scientist’ Gap?
Augmented Analytics: A Solution to The Data Scientist’s Gap Augmented Analytics is a term often mentioned in the data science circles today. The exponential growth in data generated around the world has made Data Scientists one of the most valuable assets in the...
IS MTA SLIDING INTO THE TROUGH OF DISILLUSIONMENT?
Posted by Ramla Jarrar on Nov. 13, 2018 Immersed in the digital era and flooded by multiple streams of data, marketers turn to attribution and marketing mix modeling to have a better understanding of their performance and improve the effectiveness of their marketing...
