Should MMM Leave the Scene of Marketing Measurement to Pave the Way to MTA?
Discover the power of accurate marketing measurement and attribution with MassTer. Our advanced Marketing Mix Modeling software allows you to understand and quantify the true impact of your marketing efforts, both online and offline. With user-friendly and intuitive features, MassTer empowers analytical teams to efficiently run MMM projects, providing valuable insights and maximizing your marketing ROI. Don’t settle for simple attribution models – unlock the full potential of your data and make informed decisions with MassTer. Request a demo today and uncover the bright side of your marketing strategy.
The Truth About Free Software in Marketing Mix Modeling
Today’s marketing managers require all the ammunition they can get to fight fierce competition and harness the proliferation of advanced marketing channels, in an ever more digitalized world.Consequently, the “Marketing Mix Modeling” (MMM) field of data analytics has...
IS EVERYTHING IN THE BIG DATA MARKET “BIG”?
HOW SMALL TO MEDIUM SIZE COMPANIES BENEFIT FROM BIG DATA & MARKETING ANALYTICS According to a recent report from IDC, the Big Data Market was worth 130.1B$ in 2016 and will grow to 203 B$ in 2020 with an 11.7% compound annual growth rate (CAGR). But is everything...
Training on Marketing Mix Modeling, Optimization and Forecasting
Looking to enhance your marketing analytics skills? Join us for a one-day training on Marketing Mix Modeling, Optimization, and Forecasting. In partnership with Timberlake, a renowned provider of statistical and forecasting software, we will guide you through our intuitive software MassTer. Measure the impact of your marketing spend and optimize future returns. Led by our expert Managing Director, Dr. Ramla Jarrar, with over 12 years of experience, this training is perfect for marketers in any industry. Contact us for more information and unleash your marketing potential.
