Discover the power of data-driven marketing with MASS Analytics. Our comprehensive solutions, including data prep, marketing mix modeling, optimization, consultancy, training, and managed services, are tailored to suit the needs of various industries such as retail, e-commerce, FMCG, and consumer electronics. Stay ahead of the competition by leveraging our extensive resources, including fact sheets, use cases, white papers, and blogs. Find out how our expertise can drive your success. Contact us today for a demo request.
A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to 39% amongst brands and their agencies. Yet, only 30% of those using attribution are acting upon its insights. The report, the output of AdRoll...
Discover the power of accurate marketing measurement and attribution with MassTer. Our advanced Marketing Mix Modeling software allows you to understand and quantify the true impact of your marketing efforts, both online and offline. With user-friendly and intuitive features, MassTer empowers analytical teams to efficiently run MMM projects, providing valuable insights and maximizing your marketing ROI. Don’t settle for simple attribution models – unlock the full potential of your data and make informed decisions with MassTer. Request a demo today and uncover the bright side of your marketing strategy.
Today’s marketing managers require all the ammunition they can get to fight fierce competition and harness the proliferation of advanced marketing channels, in an ever more digitalized world.Consequently, the “Marketing Mix Modeling” (MMM) field of data analytics has...
HOW SMALL TO MEDIUM SIZE COMPANIES BENEFIT FROM BIG DATA & MARKETING ANALYTICS According to a recent report from IDC, the Big Data Market was worth 130.1B$ in 2016 and will grow to 203 B$ in 2020 with an 11.7% compound annual growth rate (CAGR). But is everything...
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