Building Diminishing Return Curves After Modeling is a Mistake
Building Diminishing Return curves (DR) after modeling is a mistake. This article will explain why and how to properly conduct an MMM project.
Data Exploration in Marketing Mix Modeling
Data Exploration in Marketing Mix Modeling: Where Data Starts Telling a Story Data Exploration in Marketing Mix Modeling: Where Data Starts Telling a Story This blog is the fourth of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM),...
Data Required in Marketing Mix Modeling
Data Required In Marketing Mix Modeling This blog is the third of a series of articles that will introduce our readers to Marketing Mix Modeling (MMM), a proven marketing and ROI measurement technique. MMM has stood the test of time and is today leading the way of...
What You Need to Know about MMM In-housing
What You Need to Know about MMM In-housing Read Our Article In an environment characterized by a proliferating media landscape and strict privacy regulations, in-housing MMM has become a strategic move for any business regardless of its size. By in-housing, the...
Ensure The Success Of Your MMM (Market Mix Modeling) Project With This Standardized Process
In the first article we introduced our readers to the components of Marketing Mix Modeling, its role, and the environment in which it functions. In this article, we dive into the process that ensures the success of MMM projects.
A reliable, replicable, and scalable process creates a sense of comfort regarding the success of a Marketing Mix Modeling (MMM) project. To achieve this, a standardized and well-defined workflow called CRISP-DM, is adopted, and adjusted to fit the nature of MMM projects.
Marketing Mix Modeling Is Your Means To Leverage Your Marketing Budget
This blog will introduce you to Marketing Mix Modeling, a proven way to leverage marketing budget and ROI with a privacy compliant technique.
