Phone(+44)(0) 208 123 2461

Professional Skills

  • Firas has a Ph.D in Electrical & Computer Engineer from McGill University – Canada


  • He has more than 16 years work experience in software development, mathematical modelling, data analytics and artificial intelligence


  • He spent over 4 years as a research engineer with Toshiba at their Cambridge Research Lab in the UK  building state of the art automatic speech recognition systems then he spent over 10 years in the City of London as an equity derivatives quantitative analyst developing pricing and risk management solutions for leading Investment banks (KBC, Lehman Brothers, Nomura)


  • Firas has then co-founded MASS Analytics, a company specialising in Marketing Analytics. He is serving as the Chief Technology Officer since 2014


  • He is also a Professor of engineering at MedTech (Mediterranean Institute of Technology)