Configure Configure - MASS Analytics MMM Master Classes

Episode 4
Data Exploration


Episode 8
Prediction


Episode 1
Intro to MMM


Episode 2
MMM Workflow


Episode 3
Data Required in MMM


Episode 5
Data Processing


Episode 6
Modeling


Episode 7
Optimization
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 7: Optimization 

Episode 7: Optimization

Optimization falls at the last part of the Marketing Mix Modeling workflow chart (the Deployment phase). It is based on the concept of the diminishing returns curve. Optimization is one of the layers of insight with which the marketing analytics company is meant to provide the client based on the measurement that they do in the first part of the Marketing Mix Modeling building block pyramid. Through Optimization, the business is provided with insights so they are capable of enhancing their performance and improving the course of their brands.

Download the Presentation

Optimization falls at the last part of the Marketing Mix Modeling workflow chart (the Deployment phase). It is based on the concept of the diminishing returns curve. Optimization is one of the layers of insight with which the marketing analytics company is meant to provide the client based on the measurement that they do in the first part of the Marketing Mix Modeling building block pyramid. Through Optimization, the business is provided with insights so they are capable of enhancing their performance and improving the course of their brands.

Download the Presentation