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MassTer

End-to-end Marketing Mix Modeling Software
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MassFeeds

Data Preparation Software
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Data Optimization Software
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Marketing Mix Modeling Guide

Empower yourself with the knowledge and tools to run successful Marketing Mix Modeling projects.

Retail

Marketing Mix Modeling for Multi-regional Retailers
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CPG

Marketing Mix Modeling for CPG Companies
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E-commerce

Marketing Mix Modeling for E-commerce
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Finance

Marketing Mix Modeling for Financial Institutions
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USE CASE

HOW CAN MARKETING MIX MODELING UNRAVEL THE COMPLEX NATURE OF THE MEDIA LANDSCAPE

MagicDate is a D2C company whose subscriptions suffered a decrease of 5% in S1 2022 compared to S1 2021. To solve this issue and provide them with the optimal media budget allocation, we had to identify the key drivers for their customers’ subscriptions. We also needed to deeply understand the impact of competition, non-media, and external factors on their sales.

Discover more Marketing Mix Modeling Use Cases

Publicis Groupe Growing Marketing Mix Modeling Turnaround

The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.

Multi-Product Modeling for CPG

A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.

Data Preparation MassFeeds

The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.