Marketing Mix Modeling Course Season 2
Episode 6
Optimization in Marketing Mix Modeling
Episode 6
Optimization in Marketing Mix Modeling
Optimization falls at the last part of the MMM workflow chart (the Deployment phase), and it is based on the concept of the diminishing returns curve. Through Optimization, the business is provided with insights so they are capable of enhancing their performance and improving the course of their brand.
Download the Course
More Marketing Mix Modeling Courses
Marketing Mix Modeling Course – Season 1
MMM Guide
Marketing Mix Modeling Course – Season 2
Processors
Marketing Mix Modeling Course – Season 3
Beyond Cookie Depreciation
Marketing Mix Modeling Course – Season 4
Coming Soon