How to Use MassTer for Data Processing
in Marketing Mix Modeling Projects
The MassTer Capsules videos are a series of short videos showcasing particular features designed to make your life as a Marketing Mix Modeling expert easier. Navigate the different features and discover how you can take your Marketing Measurement to the next level.
The MassTer Capsules videos are a series of short videos showcasing particular features designed to make your life as a Marketing Mix Modeling expert easier. Navigate the different features and discover how you can take your Marketing Measurement to the next level.
Data Transformation
This short Capsules explains how to use MassTer for easy data processing in Marketing Mix Modeling projects. In the module Process, you’ll find all the transformations (adstock, Diminishing Returns, etc.) needed for the data processing step in the MMM project workflow.
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Data Transformation
This short Capsules explains how to use MassTer for easy data processing in Marketing Mix Modeling projects. In the module Process, you’ll find all the transformations (adstock, Diminishing Returns, etc.) needed for the data processing step in the MMM project workflow.
