Optimizing Seasonal Media Spend for an Amusement Park
MASS Analytics partnered with a top entertainment industry advertiser to analyze the connection between media and seasonality in their event sales. The product’s sales are concentrated around 2 months each year, with minimal sales during other periods. Additionally, COVID led to no product sales during that time. Specific media campaigns were associated with the product and exclusively ran during the sales period, making up less than 15% of the total media expenditure. The limited execution period caused high multicollinearity and added another challenge.
Discover more Marketing Mix Modeling Use Cases
Publicis Groupe Growing Marketing Mix Modeling Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
