MassTer Server
Web ServiceToday’s measurement landscape requires near real-time Marketing Mix Model updates and refreshes. The impact of marketing spending is dynamically changing and the reported insights needed for effective campaign optimization have to be timely.
Automated, real-time reporting is the future, and MassTer Server is designed to provide this capability.
Agile Reporting for Contemporary
Marketing Mix Modeling
MassTer Server is a web service that enables to connect to MassTer through any reporting applications such as Excel, Power BI, Tableau, and many more. The Server allows to export reports directly and automatically from different projects, sessions, or models and organizes them into a chosen format (Tables, results, charts…).
MassTer Server can be installed on a local machine, virtual machine, or on the cloud. Analysts from different locations can connect instantly and pull out all the results and reports related to the Marketing Mix Modeling project.
How Does It Work?
The output is offered in a standard format through web service and can be presented and updated in real-time to any dashboard application or a simple Excel file.
MassTer Server allows to share model’s output through two methods:
Using MASS Analytics’ Tools
Using MassXL add-on* developed by MASS Analytics to help streamline the output of MassTer Server into Excel with dynamic refresh and Real-Time access.
Using End Client Own Tool
If the end client has advanced tools to consume the results: Power BI, QlikView, Tableau, Excel, Optimization tool, or any client-side application that can connect to a standard Web Service.