Measuring Sales Drivers & ROI Use Case
Measuring Sales Drivers & ROI
A leading brand used MassTer to uncover the drivers of their sales, measure the ROI and contributions of their marketing programs. Results led to 15% improvement in the performance of the media budget.
Kellogg’s_ Faster MMM Turnaround
For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade .
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.