Measuring Sales Drivers & ROI Use Case
Measuring Sales Drivers & ROI
A leading brand used MassTer to uncover the drivers of their sales, measure the ROI and contributions of their marketing programs. Results led to 15% improvement in the performance of the media budget.
Publicis Groupe _Growing MMM Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
News & Blogs
Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different...
Marketing Mix Modelling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720
Christophe Brossard and Charles Xavier, Partners at the Marketing Measurement agency Metrcis720, with over thirty years experience in the industry,...
Media Consumption & Job Security and the Consequences of the Covid-19: Ken Gamage, Director, Data Strategy, at Cossette Media
Ken Gamage, Multi-disciplinary communications professional with expertise in Strategic Analytics &...