Intro to MMM
Data Required in MMM
Episode 0: Introduction to MMM Master Classes
We have designed a comprehensive course on Marketing Mix Modeling composed of eight episodes that cover the full process of delivering a MMM project to help you master the MMM practice.
In each episode we share different perspectives and best practices based on MASS Analytics’ experience running MMM for multiple verticals.
Episode 0 – MMM Master Classes outline:
Episode 1: Introduction to MMM
Episode 2: The MMM Workflow
Episode 3: Data Required in MMM
Episode 4: Data Exploration
Episode 5: Data Processing
Episode 6: Modeling
Episode 7: Optimization
Episode 8: Prediction