Episode 4
Data Exploration

Episode 8
Coming Soon

Episode 1
Intro to MMM

Episode 2
MMM Workflow

Episode 3
Data Required in MMM

Episode 5
Data Processing

Episode 6
Modeling

Episode 7
Coming Soon

MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 0: Introduction to MMM Master Classes

We have designed a comprehensive course on Marketing Mix Modeling composed of eight episodes that cover the full process of delivering a MMM project to help you master the MMM practice.

In each episode we share different perspectives and best practices based on MASS Analytics’ experience running MMM for multiple verticals.

Episode 0 – MMM Master Classes outline:

Episode 1: Introduction to MMM

Episode 2: The MMM Workflow

Episode 3: Data Required in MMM

Episode 4: Data Exploration

Episode 5: Data Processing

Episode 6: Modeling

Episode 7: Optimization

Episode 8: Prediction

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