Marketing Mix Modeling Course Season 1
Episode 0
Introduction to The Marketing Mix Modeling Course
Episode 0
Introduction to the Marketing Mix Modeling Course
We have designed a comprehensive course on Marketing Mix Modeling composed of eight episodes that cover the full process of delivering a MMM project to help you master the MMM practice.
In each episode we share different perspectives and best practices based on MASS Analytics’ experience running MMM for multiple verticals.
Episode 0 – MMM Master Classes outline:
Episode 1: Introduction to MMM
Episode 2: The MMM Workflow
Episode 3: Data Required in MMM
Episode 4: Data Exploration
Episode 5: Data Processing
Episode 6: Modeling
Episode 7: Optimization
Episode 8: Prediction
Download the Course
More Marketing Mix Modeling Courses
Marketing Mix Modeling Course – Season 1
MMM Guide
Marketing Mix Modeling Course – Season 2
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Marketing Mix Modeling Course – Season 3
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Marketing Mix Modeling Course – Season 4
Coming Soon