Episode 0: Introduction to MMM Master Classes

We have designed a comprehensive course on Marketing Mix Modeling composed of eight episodes that cover the full process of delivering a MMM project to help you master the MMM practice.

In each episode we share different perspectives and best practices based on MASS Analytics’ experience running MMM for multiple verticals.

Episode 0 – MMM Master Classes outline:

Episode 1: Introduction to MMM

Episode 2: The MMM Workflow

Episode 3: Data Required in MMM

Episode 4: Data Exploration

Episode 5: Data Processing

Episode 6: Modeling

Episode 7: Optimization

Episode 8: Prediction

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