

Episode 4
Data Exploration
Episode 8
Coming Soon
Episode 1
Intro to MMM
Episode 2
MMM Workflow
Episode 3
Data Required in MMM
Episode 5
Data Processing
Episode 6
Coming Soon
Episode 7
Coming Soon
Episode 5: Data Processing
A robust model should make sense both statistically and commercially. Raw variables need to be transformed to reflect the true consumer behavior.
Discover the most popular processors in MMM including AdStock and learn about calendar variables, processed variables, and chain processing.
Episode 5 outline:
1) Introduction to Data Processing
2) Calendar Variables
3) Processed Variables
4) Chain Processing