ConfigureConfigure - MASS AnalyticsMMM Master Classes

Episode 4
Data Exploration


Episode 8
Coming Soon


Episode 1
Intro to MMM


Episode 2
MMM Workflow


Episode 3
Data Required in MMM


Episode 5
Data Processing


Episode 6
Modeling


Episode 7
Coming Soon
MASS Analytics Master Classes are designed to help you master the full process of delivering a marketing effectiveness project. Useful insights and tips are shared to help you develop an in-depth knowledge around MMM. Whether you are an advertiser or an agency, you will find in these classes all what you need to know to run MMM projects effectively and efficiently.

Episode 5: Data Processing

Episode 5: Data Processing

A robust model should make sense both statistically and commercially. Raw variables need to be transformed to reflect the true consumer behavior.

Discover the most popular processors in MMM including AdStock and learn about calendar variables, processed variables, and chain processing.

Episode 5 outline:

1) Introduction to Data Processing

2) Calendar Variables

3) Processed Variables

4) Chain Processing

Download the Presentation

A robust model should make sense both statistically and commercially. Raw variables need to be transformed to reflect the true consumer behavior.

Discover the most popular processors in MMM including AdStock and learn about calendar variables, processed variables, and chain processing.

Episode 5 outline:

1) Introduction to Data Processing

2) Calendar Variables

3) Processed Variables

4) Chain Processing

Download the Presentation