Episode 5:

Arithmetic Transformations in MMM 

Data processing is one of the most important steps in the marketing mix flow. This stems from the variables that need to be transformed before being ingested into the model. In this video we explore the following processors:

1. Multiply/ 2. Multiply by a Scalar

3. Divide/ 4. Divide by a Scalar

5. Ratio/ 6. Weighted Sum

7. Adder/ 8. Log/

9. Power

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