5Marketing Mix Modeling Course Season 2
Episode 3
Arithmetic Transformations in Marketing Mix Modeling
Episode 5
Arithmetic Transformations in Marketing Mix Modeling
Data processing is one of the most important steps in the marketing mix flow. This stems from the variables that need to be transformed before being ingested into the model. In this video we explore the following processors:
1. Multiply/ 2. Multiply by a Scalar
3. Divide/ 4. Divide by a Scalar
5. Ratio/ 6. Weighted Sum
7. Adder/ 8. Log/
9. Power
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