Marketing Mix Modelling Training
Our knowledge transfer program is backed up by an Online Training Platform, composed of a rich blend of educational materials. The Online Training Platform is designed to empower professionals who seek to explore Marketing Mix Modeling with resources ranging from conceptual to practical content.
Self-serve Online Training Platform
Our Online Training Platform is composed of a rich combination of educational materials designed for any business/participant wanting to learn the inner workings of Marketing Mix Modeling and master the different phases of an MMM project.
A Training Completion Certificate will be delivered once the participant completes all the courses and passes successfully the comprehensive final assessment.
Access our specialized MMM content online
Use exercises and quizzes to practice and improve skills
Deploy content to improve MMM practice
MMM Courses
In each episode, we share different perspectives and best practices based on MASS Analytics’ experience running MMM for multiple verticals.
Customized Training Sessions
Our training sessions are fully personalized as we work closely with our clients to design course content and training delivery approaches that best meet business needs. For each client, we set out to explain the main MMM concepts and the project workflow involved, highlighting the measurement ingredients needed to create a success story.
Remote training sessions designed to run through the full spectrum of MassTer’s functionalities.
A tailor-made approach to answer specific functional, technical and conceptual questions.
Our Clients' Verdict
In our experience, MASS Analytics showed a good understanding of the business challenge and designed appropriate and actionable solutions to solve the problems. They have always been there to answer our queries and ensure the right level of consultancy is provided throughout the project.
Stephan Bruneau
Thank you so much for your time, it has been very useful for me and was a pleasure to meet you. MassTer is a big game changer in our industry and has the potential to massively increase our efficiency, bringing huge value to us and our clients.
Simone Vargiu
Caroline KAN
I would like to thank you for the very rich work and brilliant presentation. You have been totally committed to delivering the best quality work on a very tight timeline. The results and recommendations were very clear, helping to improve our media planning both in terms of effectiveness and efficiency.
Emmanuelle Bucco-Cancès
MassTer makes modeling a much quicker process mainly thanks to the automation of transforming data and real-time analysis provided while modeling. It is the right Marketing Mix Modeling tool and allows us to run multiplicative models and use nested models. The support team reacts very quickly, is helpful, and is open to discussion and introducing new functionalities to MassTer.
Bartosz Cieśliński
MassTer has many functionalities that help shorten the time spent on data processing. A semi-automated modeling approach that I undertook helped to deliver good-quality results in a relatively short period of time.
Mo Jan
Having worked with MASS over the last 3 years, it’s clear that they have built a very experienced team of experts in the field of modeling and analytics who are always available to offer support where needed. We use their software extensively to […]
Ryan Murdoch
MASS analytics helped us to improve our MMM process. A 3-day course covered the whole MMM project process as well as the technical part of it on types of models and forecasting and optimization parts… I can with confidence say that, as an agency, we have improved our MMM project delivery and can do more advanced modeling now.
Antonina Martynova
