Pharma: Optimizing Media Spending to Maximize ROI
Pharma: Optimizing Media Spending to Maximize ROI
A major pharmaceutical client reached out to MASS Analytics to run a marketing effectiveness project, measuring Sales drivers, media performance, and interactions between different product formats.
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Kellogg’s_ Faster MMM Turnaround
For FMCG companies, one of the main challenges for the brands they manage is the allocation of the marketing budget specifically across Media & Trade .
Budget Setting & Optimization
A large broadcaster used our tools to perform a large-scale marketing effectiveness project covering all their products to optimise media budget across countries, products, media channels and periods.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
News & Blogs
How Can Marketing Mix Modeling be Used for Scenario Planning
2020 is behind us. Marketers are focusing on putting in place a robust, dynamic marketing plan for the New Year. The ongoing COVID-19...
Create Tableau and Power BI Reports Through MassTer
Marketing Mix Modeling projects are all about using statistical methods to estimate and predict the impact of various marketing tactics on...
How to Increase your Return on Investment Through Marketing Mix Modeling?
To recover from the COVID-19 crisis, all brands have been reviewing their Marketing budgets and their allocation alongside the different...
