These brands make confident budget decisions every week. ROIs from 13x
Know What Drives Growth. Know Where to Invest Next.
MASS Analytics helps brands and agencies see where marketing spend is working and where to move budget next.
All with measurement that never stops.
Always-ON Marketing Mix Modeling on the MassTer platform orchestrated by Maia Agent.
The measurement lag problem
This is what your measurement lag is costing you.
01
Your data is already out of date
Every week without a refresh is a week of blind spending.
02
Your team doesn’t trust the numbers
Insights that arrive months late get ignored, they drive workarounds, not decisions.
03
The waste is invisible
Without continuous measurement, misallocation only shows up in your results.
30%
Quantify your Blindness Tax
On average we uncover up to 30% misallocation on a client’s first model run.
AI-NativeAlways-ONExpert-led
Modern Marketing Mix Modeling
Maia Agent runs the whole MMM workflow inside your own environment, from data preparation through to the budget decision. Our expert team works alongside her, helping you get the most from everything she can do.
Validation built in
No black boxes.
Every model comes with the evidence behind it, so you can show exactly how each result was built. When finance and the board can see the workings, they back the numbers from day one. AI insights carry full diagnostics too. That gives our consultants and your team what they need to act at the speed of your media plan.
- Explainable by design: every assumption, coefficient and trade-off is visible and auditable.
- Built on the Contribution Cube: explainable outputs, diagnostics and a full audit trail.
- One reconciled story: MMM, MTA and incrementality in a single view.
Built for data gravity
Runs where your data lives.
With data gravity, the work goes to the data, not the other way round. The MassTer platform runs where your data already lives, so Maia Agent can draw on your wider datasets natively and see the full context behind every model result.
- Your approved LLM only: Maia Agent works with the AI model your business has already signed off.
- Direct data access: native on Snowflake, or hosted by MASS Analytics.
- Security by default: your data stays under your own access controls, with region-locked options.
Why MASS Analytics
Built for teams who want to
own their results.
Specialist technology, deep MMM authority, and a delivery model that scales with your ambition.
<24h
Raw data to optimised media plan
Always‑ON
Models live & refreshing across markets
80%
Reallocations made on current‑month MMM
One platform. One partner.
Start where you are.
Own it when you’re ready.
Walk, Run, Fly takes you from done-for-you to run-it-yourself on your timeline, with your team trained through the MMM Academy. You’re never locked in.
Walk · Run · Fly
The full journey from done-for-you to self-sufficient, at your pace.
WalkBuildMASS Analytics runs it
- Model build & full handover
- Scenario planning
- Forecasting & optimisation
- Outputs export to your stack
RunManagedMASS Analytics runs it
- Always-on model refresh
- Executive recommendations
- Continuous optimisation
- Platform included
FlyIn-HouseYour team runs it
- Self-operated platform
- Full model access
- AI-powered decision support
- Enablement & certification
Our clients’ verdict
Own your measurement. Keep it current.
Run it yourself when you’re ready.
Book a demo and see how MASS Analytics builds measurement you keep, not a dependency you rent.
Our Thought Leadership
Thought Leadership
Performance marketing vs brand marketing: how to split your budget
Dr. Ramla Jarrar of MASS Analytics on performance marketing vs brand marketing, and how to split your marketing budget without…
Thought Leadership
Promotion Performance Analysis: Why a Media-Only Model Overstates Your Media ROI
MASS Analytics shows that a model that leaves out pricing and promotion analytics doesn’t remove a promotion’s effect. It hands…
Thought Leadership
What Is a Good Marketing ROI? A Practitioner’s Benchmark Guide
MASS Analytics gives the honest answer to what counts as a good marketing ROI, with real channel and sector benchmark…
Thought Leadership
Marketing measurement needs a model, not another dashboard
Marketing measurement, as MASS Analytics defines it, is how you quantify what marketing produced. Dr. Ramla Jarrar on the measurement…
Thought Leadership
No-code marketing mix modeling: build MMM without writing code
After creating your Marketing Mix Model, you need to provide the business with actionable insights they can use to optimize…