How to Analyze your Marketing Mix Modeling Outputs (ROI, Contribution, Spends…)
The MassTer Capsules videos are a series of short videos showcasing particular features designed to make your life as a Marketing Mix Modeling expert easier. Navigate the different features and discover how you can take your Marketing Measurement to the next level.
The MassTer Capsules videos are a series of short videos showcasing particular features designed to make your life as a Marketing Mix Modeling expert easier. Navigate the different features and discover how you can take your Marketing Measurement to the next level.
Model Calibration in Marketing Mix Modeling
This feature is perfect for model calibration! Use the build tab to simulate adding or swapping variables to your Marketing Mix Model using Master.
Model Calibration in Marketing Mix Modeling
This feature is perfect for model calibration! Use the build tab to simulate adding or swapping variables to your Marketing Mix Model using Master.
