Behind The Scenes of Optimization
Use Case
To answer the client’s multilayered questions, the modeling results were analyzed on a granular, as well as an aggregate, level. Digital Media is a case in point, in that, it was analyzed holistically, then broken down based on different touchpoints like Facebook, Instagram etc. Another example is TV; it was analyzed holistically and by spot length. The last step was Optimization. Its purpose was to evaluate the client’s new strategy and uncover the optimal media mix, given that in the recent years it was mainly based on digital media.
Discover more Marketing Mix Modeling Use Cases
Publicis Groupe Growing Marketing Mix Modeling Turnaround
The Marketing Effectiveness market is heading towards bigger demand and faster turnaround for the advertisers to be able to action the results and strategic recommendation derived from the Marketing Effectiveness project.
Multi-Product Modeling for CPG
A CPG company is interested in measuring the effectiveness of the Marketing activities of 9 of their Stock Keeping Units (SKU) which are under the same Brand Umbrella.
Data Preparation MassFeeds
The objective is to reduce the time spent on data preparation from diverse data sources and redeploy the gained time in other parts of the project that can bring higher value.
