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Marketing Mix Modeling for Multi-regional Retailers
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Marketing Mix Modeling for CPG Companies
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Marketing Mix Modeling for E-commerce
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Marketing Mix Modeling for Financial Institutions
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CMO: “Okay, you reported on the effectiveness of our channels, but what about the creative? What can you tell us about the performance of our creative?”
Almost all of our MMM clients ask us about this at some point during the project.
This guide will provide you with a business understanding of MMM, its use cases, and practical resources to implement it at your company.
I am excited to announce I have joined the executive team at MASS Analytics as Chief Growth Officer energising the mission to democratise the use of analytics to prove the value of marketing investments and support better business decisions across the globe.
If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM.
But before we dive into the slightly technical side of this article, let’s just imagine you’re baking a cake. And your aim is to identify the ingredients -and how much you need of each one- to make the most delicious cake.
