Learn Marketing Mix Modeling: Data & Resources to Get Started
This guide will provide you with a business understanding of MMM, its use cases, and practical resources to implement it at your company.
“Why I joined MASS Analytics” Mark Gooding
I am excited to announce I have joined the executive team at MASS Analytics as Chief Growth Officer energising the mission to democratise the use of analytics to prove the value of marketing investments and support better business decisions across the globe.
Marketing Mix Optimization: The Science-Backed Approach to Get the Most Out of Your Marketing
Marketing Mix Optimization: The Science-Backed Approach to Get the Most Out of Your Marketing In most companies, marketing budgets are decided on in one of the following ways: As percentage of revenue or profit Incremental adjustments of previous budgets based on...
Marketing Mix Modeling 101 – MMM Simply Explained by MASS Analytics
If you’ve heard the term Marketing Mix Modeling thrown around a lot lately and you still don’t quite get it, dig no further as this article is all you need for a good introduction to MMM.
But before we dive into the slightly technical side of this article, let’s just imagine you’re baking a cake. And your aim is to identify the ingredients -and how much you need of each one- to make the most delicious cake.
Maximizing Executive Support for Your Marketing Mix Modeling Results: A Strategic Guide
Are you tired of presenting your Marketing Mix Model findings to company leadership, only to have them ignore your recommendations? At MASS Analytics, we understand the challenges of getting executive support for your MMM results. That’s why we recommend structuring your modeling around three iterations: Initial model build, iterating based on client feedback, and final tweaks. By involving the client in each iteration and gathering their feedback, you can ensure that your findings align with their expectations and drive sales. Don’t let all your hard work go to waste – choose MASS Analytics for effective and relevant Marketing Mix Modeling.
