How to Create Calendar Variables in Marketing Mix Modeling Projects using MassTer
The MassTer Capsules videos are a series of short videos showcasing particular features designed to make your life as a Marketing Mix Modeling expert easier. Navigate the different features and discover how you can take your Marketing Measurement to the next level.
The MassTer Capsules videos are a series of short videos showcasing particular features designed to make your life as a Marketing Mix Modeling expert easier. Navigate the different features and discover how you can take your Marketing Measurement to the next level.
Calendar Variables
This video showcases how to use the Calendar variables feature in MassTer’s Process Tab to create different types of artificial variables to use in your Marketing Mix Models.
Calendar Variables
This video showcases how to use the Calendar variables feature in MassTer’s Process Tab to create different types of artificial variables to use in your Marketing Mix Models.
