How To Calculate Direct and Indirect Impacts in your Marketing Mix Modeling Projects Using MassTer
The MassTer Capsules videos are a series of short videos showcasing particular features designed to make your life as a Marketing Mix Modeling expert easier. Navigate the different features and discover how you can take your Marketing Measurement to the next level.
The MassTer Capsules videos are a series of short videos showcasing particular features designed to make your life as a Marketing Mix Modeling expert easier. Navigate the different features and discover how you can take your Marketing Measurement to the next level.
Nested Models
Explore the advanced Nested Modeling Feature of MassTer. Discover how to disentangle the impact of both direct and indirect marketing, gaining valuable insights into your marketing strategies. Harness the power of MassTer to unlock a deeper understanding of your campaign’s effectiveness and optimize your marketing efforts like never before.
Nested Models
Learn how to build Marketing Mix Models automatically in Masster using the built-in Automodeller. Define the automodeller parameters and define your variables constraints for the most accurate results.
Explore the advanced capabilities of MASS Analytics with the nested modeling feature in MassTer. Discover how to disentangle the impact of both direct and indirect marketing, gaining valuable insights into your marketing strategies. Harness the power of MASS Analytics to unlock a deeper understanding of your campaign’s effectiveness and optimize your marketing efforts like never before.
