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MassTer

End-to-end Marketing Mix Modeling Software
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MassFeeds

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Insight

Data Optimization Software
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MASS Analytics offers the best-in-class Marketing Mix Modeling Solutions.

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Where Marketing Meets Measurement
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Marketing Mix Modeling Guide

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Retail

Marketing Mix Modeling for Multi-regional Retailers
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CPG

Marketing Mix Modeling for CPG Companies
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E-commerce

Marketing Mix Modeling for E-commerce
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Finance

Marketing Mix Modeling for Financial Institutions
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Webinar

How can Marketing Measurement Help Overcome COVID-19 Crisis?

Our webinar took place on Wednesday, September 30th. We wanted to cover the Importance of Marketing Measurement during the COVID-19 crisis.

The plan for this webinar started with a survey we conducted to know which topic do our clients believe to be relevant to discuss.

The role of measurement in overcoming crisis came across as a crucial topic that our audience wanted us to cover and elaborate more on. Therefore, the objective of this webinar is to present how Marketing Measurement can help overcome the COVID-19 crisis. While COVID-19 did become a favorable business opportunity for some companies, the overall economy has suffered. To understand its impact, it is crucial that its effect be thoroughly assessed.

The program of this webinar:

    • The impact of COVID-19: Detailing the results of the crisis on the media landscape.
        • Brands’ reactions
        • Impact on consumers
        • Agencies’ reactions

The significance of Data and Measurement: Highlighting the importance of reinforcing, consolidating, and centralizing the measurement framework to respond to the uncertainty created by the pandemic:

The illustration of the relevance Marketing Mix Measurement has in times of COVID-19: Taking the audience through two case studies that illustrate the added value of measurement to help brands grow stronger and more efficient:

  • Brand Use Case
  • Retailer Use Case

After elaborating on the above main topics, we came out with these key takeaways:

    • Measurement is key to address COVID-19 challenges
    • Measurement allows to:
        • Define the triggers for marketing reactivation
        • Accelerate the return-to-market process.
        • Optimize current marketing budgets
    • Frequent measurement ensures:
        • Tracking the continuous changes
        • Improving responsiveness
    • Wrap-up and Q&A

Our Marketing Mix Modeling software MassTer offers a modern approach to running Marketing Mix Modeling projects. With its user-friendly and intuitive interface, MassTer helps analytical teams perform MMM projects more efficiently.