Marketing Mix Modeling Blogs Archives - Page 10 of 16 - MASS Analytics

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Marketing Mix Modeling for Multi-regional Retailers
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Are Ready-to-Use MMM Software Better for Successful In-Housing?

Are Ready-to-Use MMM Software Better for Successful In-Housing?

Organizations looking to bring the Marketing Mix Modeling capability in-house may struggle with unfamiliarity regarding its concepts, techniques, and process, hindering their ability to start without requisite specialist support. Determine whether ready-to-use Marketing Mix Modeling Software are the superior choice for achieving successful in-housing.

Embracing a Contemporary Marketing Mix Modeling Approach – Nested Models

Embracing a Contemporary Marketing Mix Modeling Approach – Nested Models

Marketing is a dynamic field. Consumers’ interactions with brands and responses to marketing activities are constantly evolving through paid, owned, and earned media. Furthermore, the amount of data produced and the number of KPIs associated with marketing and...

How to Achieve a Quicker MMM Project Turnaround: 5 Key Areas to Optimize

How to Achieve a Quicker MMM Project Turnaround: 5 Key Areas to Optimize

A new era calls for new Marketing Measurement A faster Marketing Mix Modeling project turnaround emerged as a necessity following the way COVID-19 pandemic has shaken the measurement industry. Accelerated changes in consumer behavior and marketing spending became the...

Log-Linear Modeling and MROI: Benefits and Challenges

Log-Linear Modeling and MROI: Benefits and Challenges

Log-linear models are being increasingly adopted by the Marketing Mix Modeling community to better model real-world scenarios and have thus become essential to perform modern MMM.One drawback of the classic additive model is that it implies a constant slope for each...

Can Marketing Mix Modeling Predict Future Sales?

Can Marketing Mix Modeling Predict Future Sales?

Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different sales drivers. This allows, among other things, to calculate the Return on Investments (ROI) of every channel in the marketing mix,...

How to Build a Strong Brand Loyalty During the Pandemic

Are you ready to take your brand loyalty to the next level? Discover the secrets to building strong and lasting connections with your customers during these uncertain times. Our team of experts will guide you through the challenges and help you navigate the ever-changing landscape. With our innovative solutions and personalized approach, you can create a more human experience that resonates with your audience. Don’t let the pandemic disrupt your brand loyalty. Let us show you how to thrive and succeed. Contact us today and unlock the power of true customer loyalty.