Log-Linear Modeling and MROI: Benefits and Challenges
Log-linear models are being increasingly adopted by the Marketing Mix Modeling community to better model real-world scenarios and have thus become essential to perform modern MMM.One drawback of the classic additive model is that it implies a constant slope for each...
Can Marketing Mix Modeling Predict Future Sales?
Marketing Mix Modeling (MMM), is primarily concerned with using historical data to explain the incremental contribution of the different sales drivers. This allows, among other things, to calculate the Return on Investments (ROI) of every channel in the marketing mix,...
How to Build a Strong Brand Loyalty During the Pandemic
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Top 5 Marketing Measurements Predictions you Need to Check for 2021
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MassTer V2.2: Robust MMM Software, Upgraded
Boost your marketing success with MassTer V2.2, the robust MMM software that has just been upgraded. Say goodbye to wasted budget and hello to tailored optimization. With the new release, the decay transformation tail is accounted for when calculating contributions, giving you better accuracy. You can now create different model scenarios and split the synergy effect attributed to groups or variables. The Optimizer in MassTer is a perfect fit for MMM software users, and now you can even add your current spend and budget to the curves for a more personalized approach. Experience more accurate optimization on weighted-sum variables and enjoy enhanced user experience with tabs rearranged for a smoother flow. MassTer also ensures your projects are immune to session deletion and raw data changes, saving you from accidental mishaps. With tracing variables, you can easily track the source files and make necessary adjustments. Saving you time and effort, MassTer offers more efficient reloading functionalities and global grouping of variables. Lastly, say hello to MassTer Premium Plus, the new joiner to our packages, offering R Serve and team collaboration features. We value your feedback and look forward to improving your MMM experience. Join us today and let MassTer make your marketing mix modeling journey easier.
