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Marketing Mix Modeling Guide

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Retail

Marketing Mix Modeling for Multi-regional Retailers
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Marketing Mix Modeling for CPG Companies
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Marketing Mix Modeling for E-commerce
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Marketing Mix Modeling for Financial Institutions
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4 Tips for Robust and Actionable Optimization in Marketing Mix Modeling

4 Tips for Robust and Actionable Optimization in Marketing Mix Modeling

Marketing Mix Modeling (MMM) uses advanced statistical techniques to analyze historical data.
It helps marketers uncover business drivers, break down the contribution of every single factor; measure the return on investment of offline and digital channels; predict future performance; and, most importantly, optimize budgets to boost business performance.

How to Make Your Marketing Mix Model More Actionable

How to Make Your Marketing Mix Model More Actionable

How to Make Your Marketing Mix Model More Actionable How to Make Your Marketing Mix Model More Actionable Running a Marketing Mix Model project allows brands to go beyond acquiring a functional measurement system. It provides them with applicable results that could...
Are Ready-to-Use MMM Software Better for Successful In-Housing?

Are Ready-to-Use MMM Software Better for Successful In-Housing?

Organizations looking to bring the Marketing Mix Modeling capability in-house may struggle with unfamiliarity regarding its concepts, techniques, and process, hindering their ability to start without requisite specialist support. Determine whether ready-to-use Marketing Mix Modeling Software are the superior choice for achieving successful in-housing.

Log-Linear Modeling and MROI: Benefits and Challenges

Log-Linear Modeling and MROI: Benefits and Challenges

Log-linear models are being increasingly adopted by the Marketing Mix Modeling community to better model real-world scenarios and have thus become essential to perform modern MMM.One drawback of the classic additive model is that it implies a constant slope for each...