7 Stats to Evaluate Your Marketing Mix Model

In the previous part of this MMM Guide series, we explored one of the corner stones of Marketing Mix Modeling, which is Regression Analysis. In this article we cover some of the ways in which you can ensure the robustness of your model and reliability of your results.

How to Choose the Best Model for Your Marketing Mix Modeling

The Strategic Benefits of In-Housing Marketing Mix Modeling

Thinking of in-housing your MMM? MMM is integral to companies’ marketing strategies, but many face uncertainty and lack in-house capabilities. Three approaches exist: fully outsourcing, in-housing, or hybrid model. In-housing offers cost-effective measurement capability, independence, scalability, and the ability to respond swiftly to pressing business questions. Sharing data with external parties is challenging, but in-housing can alleviate concerns. The decision depends on business needs and strategy. At MASS Analytics, we empower companies to unlock MMM’s potential through in-housing.

How is the Marketing Function Changing in the Digital Era

Learn about the transformation of the marketing function in the digital era from industry experts at The African Digital Summit. Discover key takeaways on respecting user privacy, building a shared perspective on data integration, and the future of marketing.

Regression Analysis for Marketing Mix Modeling

Learn about regression analysis in this comprehensive guide. Explore the concepts of simple and multiple regression, and how to apply them to your data. Enhance your statistical skills for Marketing Mix Modeling today.

Cookies are Crumbling: What is the Future of MMM?