Marketing Mix Modeling Software Training
MassTer Capsules
This is your visual guide to using the Marketing Mix Modeling Software MassTer. Immerse yourself in these valuable resources and discover the wide array of functionalities available in MassTer to propel your Marketing Measurement to unparalleled heights.
MassTer Capsule
Data Processing in Marketing Mix Modeling Projects
This capsule explains how to use MassTer for easy data processing in Marketing Mix Modeling projects. In the module Process, you’ll find all the transformations (adstock, Diminishing Returns, etc.) needed for the data processing step.
MassTer Capsule
Calendar Variables in Marketing Mix Modeling Projects
This video showcases how to use the Calendar variables feature in MassTer to create different types of artificial variables to use in your Marketing mix Models.
MassTer Capsule
Build Marketing Mix Models using the Automodeller
Learn how to build Marketing Mix Models automatically in Masster, using the built-in Automodeller. Discover how to define the automodeller parameters and define your variable constraints for the most accurate results.
MassTer Capsule
Nested Models in Marketing Mix Modeling Projects
Explore how to disentangle direct and indirect marketing impact using the nested modeling feature in MassTer.
MassTer Capsule
How to Predict Marketing Mix Modeling Scenarios
In this video, we delve into the world of marketing insights and reveal the secrets to accurately predicting scenarios in your Marketing Mix Models. With our powerful predictive analytics tools and expertise, you’ll gain unparalleled insights and revolutionize your marketing measurement.
MassTer Capsule
Create Reports for your Marketing Mix Modeling Projects
In this tutorial, we will show you How to visualize your final data and create different Reports for your Marketing Mix Modeling Projects using our Software MassTer. Explore how to turn your data into beautiful charts that tell a story helping you in the decision making process.
MassTer Capsule
How to Analyze your Marketing Mix Modeling Outputs
This feature is perfect for model calibration! Use the build tab to simulate adding or swapping variables to your Marketing Mix Model using Master.
MassTer Capsule
How to Chart your Media data to prepare for a MMM Project
Check out the different possibilities for data visualization and exploration using MassTer. Chart hundreds of variables, look at your correlation functions, and explore scatterplots.
