MMM Solutions
For BrandsEquip your in-house team with the needed Marketing Mix Modeling capabilities to gain higher Marketing Return on investment.
Our MMM Solution
If you are eager to quantify your performance drivers, optimize media budgets, forecast future performance and build your own in-house MMM capability, we can help you all the way through.
We offer a specialist MMM software suite backed up by customized consultancy to help you develop and empower your in-house analytical teams to ensure you stay on top of things in a complex and sophisticated media landscape.
Robust MMM Software Suite
MassFeeds: Data Preparation
A specialist data preparation software automating the processing of data.
MassTer: Data Modeling
The one-stop Marketing Mix Modeling software that caters for all your modeling needs.
MassTer Insight: Marketing Optimization
An optimization tool to allocate budget efficiently across channels, products, etc.
Marketing Mix Modeling Services
Fully Managed Marketing Mix Modeling Projects
We run your MMM projects end-to-end, leveraging our software and tools.
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Marketing Mix Modeling Training
Our knowledge transfer program allows you to know all the ins and outs of modeling.
Customized Marketing Analytics Consultancy
We offer you a wide spectrum of support to assist you in performing your MMM project.
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