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Marketing Mix Modeling
Software MassTer

Like all brands, you are eager to quantify performance drivers, optimize media budgets, and forecast future sales for various KPI’s across products, business lines and markets. You too want to embrace the new modern data driven decision-making paradigm to manage your marketing strategy. Like many companies, you are keen to build your in-house capabilities to make sure you stay on top of things in a complex and sophisticated media landscape. 

But do you have the adequate technology and necessary know-how? 

MassTer, our end-to-end Marketing Mix Modeling solution with best industry practices and techniques implemented, will significantly simplify the MMM process for you and help you deliver the required insights through a comprehensive solution and a user-friendly interface. 

Our bespoke knowledge transfer programs and rich Online Training Platforms will guide you through the otherwise time-consuming mission to bring your teams up to speed and unlock their potential

Configure Configure - MASS Analytics Configure The “Configure” module allows you to describe input variables to “MassTer” and place them in the appropriate predefined groups.
View Details Configure - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics Explore Explore - MASS Analytics Explore The “Explore” module allows you to display and chart variables, analyze different data cuts, understand the relationship between the input variables and build hypothesis to be tested in the models. View Details Explore - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics Process Process - MASS Analytics Process The “Process” module offers you a comprehensive list of functions that help you transform your raw variables (an important MMM skill), test different hypothesis and improve the models’ quality. View Details Process - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics Model Model - MASS Analytics Model The “Model” module allows you to build and estimate models using different advanced algorithms (loglinear, pooled, nested…). You can build models manually, use genetic algorithm (auto-modeler) or a combination of both. Different cuts of your results (regions, channels, periods, products…) could easily be extracted to fit your specific needs. View Details Model - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics Optimize Optimize - MASS Analytics Optimize Based on the modeling results, the “Optimize” module allows you to determine the spend allocation to each channel and period to achieve maximum performance. It also allows you to know the budget required to achieve a specific sales target. View Details Optimize - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics Predict Predict - MASS Analytics Predict Based on the modeling results, the “Predict” module helps you simulate and forecast the impact of different investment scenarios and answer “what if” questions. View Details Predict - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics Report Report - MASS Analytics Report The “Report” module allows you to visualize and refresh reports using model results. Each report is based on a user defined extraction of the results and is composed of charts and key metrics. View Details Report - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics Share Share - MASS Analytics Share The “Share” module allows to call results from MassTer project and display saved reports, charts and metrics in Excel. View Details Share - MASS Analytics Configure - MASS Analytics

Configure Explore - MASS Analytics

Explore Process - MASS Analytics

Process Model - MASS Analytics

Model Optimize - MASS Analytics

Optimize Predict - MASS Analytics

Predict Report - MASS Analytics

Report

Share Share - MASS Analytics

Marketing Mix Modeling Services

MASS Analytics offers all the required assistance to help you run your Marketing Mix Modeling project either in-house or as a managed service.

Our dedicated Data Scientists supported by our Online MMM Training Platform ensure an efficient delivery of managed services and knowledge transfer to help you use Marketing Mix Modeling capabilities to empower your brand.

Marketing Mix Modeling
Managed Services

  • Data collection, processing and analysis
  • Tailored Model Building and Estimation
  • Budget Optimization and Sales Forecasting
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Bespoke
MMM Consultancy

  • Assistance in starting your own Marketing Mix Modeling capability
  • Sharing Experience and best MMM practices
  • Improve efficiency in MMM project delivery
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Online
Training Platform

  • Access our specialized MMM content online
  • Use exercises and quizzes to practice and improve skills
  • Deploy content to disseminate MMM knowledge
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