Marketing Mix Modeling Blogs
This is the collection of blogs that we craft for our visitors who would like to discover the ins and outs of Marketing Mix Modeling.
Whether you’re a beginner or a Marketing Mix Modeling expert, you will find something for you to stay up-to-date with insights and novelties in the Marketing Measurement field.
Optimize your marketing spending for a higher Marketing Return on Investment.
Augmented Analytics: A Solution To The Data Scientist’ Gap?
Augmented Analytics: A Solution to The Data Scientist's GapAugmented Analytics is a term often mentioned in the data science circles today.The exponential growth in data generated around the world has made Data Scientists one of the most valuable assets in the job market. With that surge in demand, they also ...
Training on Marketing Mix Modeling, Optimization and Forecasting
Looking to enhance your marketing analytics skills? Join us for a one-day training on Marketing Mix Modeling, Optimization, and Forecasting. In partnership with Timberlake, a renowned provider of statistical and forecasting software, we will guide you through our intuitive software MassTer. Measure the impact of your marketing spend and optimize ...
IS EVERYTHING IN THE BIG DATA MARKET “BIG”?
HOW SMALL TO MEDIUM SIZE COMPANIES BENEFIT FROM BIG DATA & MARKETING ANALYTICS According to a recent report from IDC, the Big Data Market was worth 130.1B$ in 2016 and will grow to 203 B$ in 2020 with an 11.7% compound annual growth rate (CAGR). But is everything in the big ...
The Truth About Free Software in Marketing Mix Modeling
Today’s marketing managers require all the ammunition they can get to fight fierce competition and harness the proliferation of advanced marketing channels, in an ever more digitalized world.Consequently, the “Marketing Mix Modeling” (MMM) field of data analytics has become indispensable in helping these managers to adopt the modern paradigm of ...
Should MMM Leave the Scene of Marketing Measurement to Pave the Way to MTA?
Discover the power of accurate marketing measurement and attribution with MassTer. Our advanced Marketing Mix Modeling software allows you to understand and quantify the true impact of your marketing efforts, both online and offline. With user-friendly and intuitive features, MassTer empowers analytical teams to efficiently run MMM projects, providing valuable ...
Attribution: is it working?
A new report – The State of Marketing Attribution 2017, shows the implementation of attribution has risen from 31% to 39% amongst brands and their agencies. Yet, only 30% of those using attribution are acting upon its insights. The report, the output of AdRoll and Econsultancy, found there is a ...
TV IS STILL MOST POPULAR – YET AD BUDGETS SHIFT TO MOBILE
Discover the power of data-driven marketing with MASS Analytics. Our comprehensive solutions, including data prep, marketing mix modeling, optimization, consultancy, training, and managed services, are tailored to suit the needs of various industries such as retail, e-commerce, FMCG, and consumer electronics. Stay ahead of the competition by leveraging our extensive ...
