Marketing Mix Modeling Blogs
This is the collection of blogs that we craft for our visitors who would like to discover the ins and outs of Marketing Mix Modeling.
Whether you’re a beginner or a Marketing Mix Modeling expert, you will find something for you to stay up-to-date with insights and novelties in the Marketing Measurement field.
Optimize your marketing spending for a higher Marketing Return on Investment.
How did we adapt to COVID-19?
How Did We Adapt to Covid-19 ?“This is precisely the time when artists go to work. There is no time for despair, no place for self-pity, no need for silence, no room for fear. We speak, we write, we do language. That is how civilizations heal” – Toni MorrisonThe COVID-19 ...
Marketing Mix Modeling Expert’s Input on the Covid-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence Consultant
Marketing Mix Modeling Expert’s Input on the COVID-19: Phil Weissman, Independent Marketing, Analytics, and Business Intelligence ConsultantPhil has over 20 years of experience in building and implementing analytics & data solutions for marketers across a broad range of verticals. He has held senior leadership positions at Neustar/MarketShare, Horizon Next, and ...
Marketing Mix Modeling Expert’s Input on the Covid-19: Ajay Ahuja, Senior European Business & Marketing Analytics Manager at Kellogg
Introducing the expertise of Ajay Ahuja, Senior European Business & Marketing Analytics Manager at Kellogg, as he offers valuable insights on the impact of COVID-19 on Marketing, Marketing Measurement, and Marketing Mix Modelling. In these challenging times, it is crucial to prioritize empathetic marketing that resonates with consumers while respecting ...
Marketing Mix Modeling Expert’s Input on the COVID-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom Singapore
Marketing Mix Modeling Expert’s Input on the COVID-19: Krishnan Nurani, Senior Director & Lead, Business Science at MediaCom SingaporeKrishnan is a Marketing and media measurement leader with over 14 years of experience in delivering products, and consulting engagements across Asia-Pacific. His focus for the last 8 years at MediaCom Singapore ...
Marketing Mix Modeling Expert’s Input on the Covid-19: Baidy Sall De Pracans, Advanced Analytics Manager at GroupM France
The Marketing Mix Modeling expert Baidy Sall De Pracans, is dedicated to helping businesses thrive in the face of challenges like the COVID-19 outbreak. With our data-driven solutions and industry expertise, we can help you adapt your marketing strategies and measurement techniques to meet the unique demands of today's consumer ...
Media Consumption & Job Security and the Consequences of the Covid-19: Ken Gamage, Director, Data Strategy, at Cossette Media
Marketing Mix Modeling Expert’s Input on the COVID-19: Ken Gamage, Director, Data Strategy, at Cossette MediaKen Gamage, Multi-disciplinary communications professional with expertise in Strategic Analytics & Econometrics (Marketing Mix Modeling), Qualitative Research, Social Psychology, Creative Production, P&L Management, Product Innovation, Semiotics & Art Theory.How is the recent COVID-19 outbreak impacting ...
Marketing Mix Modeling Experts’ Input on the Covid-19: Christophe Brossard and Charles Xavier, Partners at Metrics720
Marketing Mix Modeling Expert’s Input on the COVID-19: Christophe Brossard and Charles Xavier, Partners at Metrics720The COVID-19 pandemic created profound disruptions in the way people live, work, and buy. In the midst of it all, Advertisers and retailers had to adjust their media spend and advertising strategies to better meet ...
CCPA: What is it and How does it impact Tech companies
Introducing Innovative Solutions for Data Privacy Compliance. Stay ahead of the curve with our cutting-edge services designed to help tech companies navigate the complexities of the California Consumer Privacy Act (CCPA). Our expert team is dedicated to providing tailored solutions that ensure your business remains compliant while maintaining data transparency ...
The Truth about Self-serve Marketing Attribution
In today’s marketing landscape, marketers find themselves in an avalanche of media channels offering multiple choices of investment and complex customer decision-making processes. Hence, understanding the dynamics of the different touch-points and variables impacting the performance of campaigns and sales is crucial. Marketing attribution decomplexifies this landscape. In that, it ...
