Marketing Mix Modeling Blogs
This is the collection of blogs that we craft for our visitors who would like to discover the ins and outs of Marketing Mix Modeling.
Whether you’re a beginner or a Marketing Mix Modeling expert, you will find something for you to stay up-to-date with insights and novelties in the Marketing Measurement field.
Optimize your marketing spending for a higher Marketing Return on Investment.
Demystifying Marketing Mix Modeling
Demystifying Marketing Mix ModelingIn this article we will be Demystifying Marketing Mix Modelling as an advanced marketing effectiveness measurement technique.Our MMM Master Classes Series: Consumer brands are continuously searching for the best tools and agency partners to help them uncover the best mix of channels to allocate their budgets and ...
The Automation of Marketing Mix Modeling
Introducing MassTer, the groundbreaking solution that revolutionizes the Automation of Marketing Mix Modeling. Say goodbye to time-consuming data cleaning and hello to streamlined processes. With MassTer, setup, analysis, optimization, and data comprehension can now be achieved in just a matter of days. Our platform easily handles unified data formats, ensuring ...
THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE?
THINKING ABOUT BUILDING YOUR OWN MARKETING EFFECTIVENESS SOFTWARE? ASK YOURSELF THESE FIVE QUESTIONS FIRST During the Business Analytics Summit held in Poland on the 20–21 March 2018, an interesting debate about “To build or not to build your own software?” was initiated when the speaker introduced the pros and cons ...
Five Tips To Choose The Right Marketing Effectiveness Partner
In this article we provide 5 tips that we believe could help marketers choose the right Marketing Effectiveness Partner. “Measurement is the first step that leads to control and, eventually, to improvement.” H. James Harrington These words certainly ring true for all marketers around the globe that find themselves facing ...
Three Tips for Successful Digital Campaigns
Three Tips For Successful Marketing CampaignsIn today’s digital era, consumers find themselves bombarded with heavy digital campaigns that influence their buying decisions. How to differentiate your brand’s digital campaigns?We suggest the following three tips to adopt for creating a more successful and engaging digital campaign.Deliver the Right Message, to the ...
Are we Approaching the Era of Marketing Mix Modeling Industrialisation?
Are We Approaching the Era of MMM IndustrializationAccording to Forrester’s article “Vendor Landscape: Marketing Measurement And Optimization Solutions”, today’s marketers live in a world dominated by more-powerful technology, growing data volume, and increasingly data-driven focus.In this complex multi-channel landscape, advertisers are pressurized to quantify the business impact of their investments and ...
The Importance of Marketing Performance Analytics in Digital Strategy
Why Is Marketing Performance Analytics Important For Your Digital Marketing StrategyMarketing analytics is the practice of measuring, managing, and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Through this infographic, discover the benefits of marketing analytics and the key metrics to track for an optimal ...
Data Science and Marketing, Time to Close the Gap
Information Age, Digital Revolution, the Era of Digitalisation, the Rise of Digital Economy… are all different terms that came to describe the natural outcome of the increasing adoption of technology. Smartphones are considered to be the main contributor to this growing trend. According to eMarketer’s forecast, mobile will be the ...
IS MTA SLIDING INTO THE TROUGH OF DISILLUSIONMENT?
Posted by Ramla Jarrar on Nov. 13, 2018 Immersed in the digital era and flooded by multiple streams of data, marketers turn to attribution and marketing mix modeling to have a better understanding of their performance and improve the effectiveness of their marketing efforts. Embracing new measurement tools, methods and ...
