Marketing Mix Use Cases
Check out our latest Marketing Mix Modeling Use Cases and projects. MMM projects are a proven method to measure and optimize the effectiveness of each of your marketing channels in terms of marketing Return on Investment (MROI).
Explore how our clients and partners use our Marketing Mix Modeling Solutions to run robust and fast MMM projects.
This Airline Optimized their Media Mix using Marketing Mix Modeling
The client in this case study is an international airline based in Europe. Our collaboration with them yielded a 17% increase in their Marketing ROI and a solid understanding of their marketing mix. This was backed by insights that were driven from the models created by Marketing Mix Modeling experts ...
Can MMM Measure the Impact of Retail Media on this CPG Brand?
One of the leading CPG brands worldwide approached us with a request to conduct Marketing Mix Modeling project to assess how their marketing and media strategies influenced their online and offline revenues. What made this client special was combining diverse investments in various advertising channels with strategic collaborations with retailers, ...
Fast Marketing Mix Modeling Updates for Better Media Outcomes
Looking to optimize your marketing performance? Look no further. MASS Analytics offers cutting-edge Marketing Mix Modeling software solutions and services that will revolutionize your approach. Our agile measurement techniques ensure fast updates, keeping you ahead in the ever-changing digital marketing landscape. Say goodbye to tedious exercises and hello to better ...
Omnichannel Retailer Measurement Use Case
Introducing MASS Analytics, your go-to destination for cutting-edge Marketing Mix Modeling software solutions and services. Our expertise lies in helping businesses like yours measure the effectiveness of their Omnichannel strategies, just like OKTA, a successful footwear provider in the clothing industry. With our innovative approach, we enable you to optimize ...
Optimizing Seasonal Media Spend for an Amusement Park Use Case
MASS Analytics partnered with a top entertainment industry advertiser to analyze the connection between media and seasonality in their event sales. The product's sales are concentrated around 2 months each year, with minimal sales during other periods. Additionally, COVID led to no product sales during that time. Specific media campaigns ...
Triangulation saved the ROI of this D2C
The client, Movie.2, is a D2C media company whose subscriptions suffered a decrease of more than 10% in 2022 compared to 2021. We teamed up with them to understand the causes behind this decline and ensure that they can take the right steps to reverse it and get back on ...
B2B, Budget Allocation and Marketing Mix Modeling! – Use Case
In this case study, you will learn how MASS Analytics collaborated with a top B2B software provider to pinpoint and quantify the impact of their sales drivers, determine the ROI on advertising, and offer optimized media budget recommendations for two products, RoboX and Tech.7, across eight nations using Marketing Mix ...
How Customer-segment MMM benefited this Client from the Financial Sector
When MASS Analytics partnered with Tree Bank, the latter were suffering from 4.5% YoY decrease in their customers’ acquisition. This was especially worrying because of their substantial increase of 16% in their marketing budget. The main goal of the partnership was to build bespoke Marketing Mix Models to dissect the ...
Marketing Mix Modeling For D2C Use Case
MagicDate is a D2C company whose subscriptions suffered a decrease of 5% in S1 2022 compared to S1 2021. To solve this issue and provide them with the optimal media budget allocation, we had to identify the key drivers for their customers’ subscriptions. We also needed to deeply understand the ...
