Marketing Analytics tool
Configuration module
MASS Analytics
Configure
The “Configure” module allows you to describe input variables to “MassTer” and place them in the appropriate predefined groups.
Configure Features
- Import different input data files that can be stored in CSV or Excel
- Convert input data in any periodicity & start/end date of your choice
- Create new regions (to use for pooled regression) based on input data
- Update and Rename data (add new variables ,files, regions…)
