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Marketing Mix Modeling for Multi-regional Retailers
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Based on the modeling results, the “Predict” module helps you simulate and forecast the impact of different investment scenarios and answer “what if” questions.
✓ Define different investment scenarios to simulate
✓ Predict the KPI level (e.g. sales) that will be achieved for each scenario
✓ Create a report detailing the contribution related to each input
✓ Compare the performance of different planning scenarios
